New strategic alliance with adrenalin-fueled action sport and entertainment organization will spotlight the GEOLANDAR® tire line during its U.S. tour
SANTA ANA, CA. – (Mar. 7, 2017) – Yokohama Tire Corporation is joining the Circus…Nitro Circus, that is. Yokohama Tire, a leading global tire manufacturer, is joining forces with Nitro Circus, the world’s leading action sports and entertainment brand, to spotlight Yokohama’s rugged GEOLANDAR® line of light truck tires to Nitro Circus’ high-energy, hardcore fan base.
Yokohama is now the exclusive tire of the Nitro Circus Live Tour in the United States. Inspired by the Nitro Circus television phenomenon created by global superstar Travis Pastrana, Nitro Circus Live is an adrenalin-fueled action sports show featuring the world’s best athletes in FMX, BMX, Skate and more. It has played to sold-out stadiums across the country. The 2017 U.S. Nitro Circus Live Tour kick starts June 3 in Ames, Iowa.
“With their huge tricks and daredevil stunts, Nitro Circus athletes push themselves to new levels of performance, much like our GEOLANDAR tires,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Nitro Circus is pure, high-voltage action, and so are the fans – that’s what made us want to partner with them.”
“As the world’s most successful action sports brand, we are thrilled to have innovative and bold partners like Yokohama Tire,” said Brett Clarke, chief commercial officer of Nitro Circus. “We welcome Yokohama to the Nitro Circus family and look forward to rolling out an exciting activation campaign across the U.S. tour.”
Go here for the 2017 Nitro Circus Live Tour North American schedule.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com/tires-101/basic-information.