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Yokohama Tire Corporation Wins An ADDY® Award

Yokohama Tire Corporation Wins An ADDY<sup>®</sup> Award

SANTA ANA, CA (May 15, 2015) – The Yokohama Tire Corporation (YTC) television advertising campaign, “I Am Yokohama,” won a bronze, local-level ADDY® Award in the products category from the American Advertising Federation (AAF) of Orange County.

The “I Am Yokohama” campaign was designed by YTC’s digital agency of record, Irvine, California-based INK. The campaign includes two TV commercials which use computer-generated imagery to highlight various elements of tire components and design, a microsite (www.iamyokohama.com) and several touch points, including print, online and social media.

The local Ad Club ADDY Awards are the first of a three-tiered national competition conducted annually by the AAF, which recognizes and rewards creative excellence in the art of advertising, graphic design and web design. The ADDY Awards receive more than 40,000 entries every year. Winners are selected based on creativity and effective messaging.

'We wanted to show people how much technology goes into Yokohama tires, in an original way, and we’re pleased to be recognized for our efforts,' said Alan Holtschneider, YTC director, marketing. “We’re always looking to utilize creative and innovative ad executions in our marketing initiatives.”

Todd Henderson, president of INK added: 'We’re thrilled to bring this campaign to life in a new and memorable way – by personifying the tire and allowing it to confidently tell its own story to the world."

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.