Yokohama Tire Corporation was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID® S34P (P225/40R18 88V) tires on the Impreza.
“We have a very long and successful history being a Subaru supplier,” said Andrew Zeisser, Yokohama’s vice president of OEM sales. “We’re extremely proud they have bestowed this honor upon Yokohama.”
According to SIA, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”
The AVID S34P is an all-season passenger car tire that offers higher fuel efficiency while also providing superior drivability and safety. The tire was developed by applying the basic design and materials technology used in Yokohama’s BluEarth® global tire brand.
About Yokohama Tire Corporation
Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.
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Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.